Content Platforms and Content is now the “Message” on the Internet.
From Marshall McLuhan to the Modern Web: How ‘The Medium is the Message’ Validates the Principles of Simba’s Five Forces […]
Clickonomics Blog
Who Is Satoshi Nakamoto?
Everyone loves a good mystery, don’t they? There’s something inherently magnetic about an unsolved puzzle that draws you in, keeps
Technology
Life Before the Internet: What Did We Leave Behind?
Imagine a time when news was not just a click away, when letters arrived in your mailbox instead of your
Technology
Sorry Marc Andreessen, Software Is Eating the World Only Because the Internet Prepared the Feast!
In 2011, Marc Andreessen, the renowned venture capitalist behind Andreessen Horowitz, wrote his influential article, “Why Software Is Eating the
Digital Marketing
What is Content/Market Fit?
Imagine you’ve built the perfect product—one that solves a real problem, with real customers eager to buy. You’ve heard the
Digital Marketing
What is Internet Presence Optimization (IPO)?
What if the key to dominating the internet was being everywhere, all at once? Imagine if every corner of the
What is Simba’s Content Matrix?
“Half the money I spent on advertising is wasted, the trouble is I don’t know which half.” – John Wanamaker
Simba’s Five Forces: Navigating Competition in the Internet Attention Economy
Simba’s Five Forces: Navigating Competition in the Internet Attention Economy What’s your strategy for winning over people on the internet?
What is Customer Ikigai? Understanding the Heart of Customer Engagement
Are you struggling to stand out in the crowded world of marketing on the Internet? Understanding what truly drives your
The Age of Botification: How AI Is Making Software Human Again
If Marc Andreessen predicted that software would eat the world, then chatbots now represent the evolution poised to take an
ChatGPT’s Daylight Robbery: Why Generative AI is Like Napster About to Wreck the Publishing Industry (And What We Can Do About It!)
In the summer of 1999, millions of people got their hands on a magic trick. You could get any song,
Digital Marketing
What is Digital Marketing?
Introduction: Understanding Digital Marketing Digital marketing is like using the internet to talk to people on the internet who could
Digital Marketing
Donald Trump vs. Kamala Harris: Who Wins the Battle for Internet Attention in 2024? (A Marketer’s Novel Take on Predicting the Election)
The Internet Election: How Attention Dictates Victory In the vast, chaotic world of the internet, attention is the ultimate currency.
Digital Marketing
Clickonomics: The Book You MUST Read to Learn How to Sell Online!
What is Clickonomics? The short answer is: Clickonomics is the art and science of selling on the internet. If you
Digital Marketing
Unlocking Your Digital Marketing Superpower with Clickonomics
In today’s fast-paced digital landscape, mastering the art of online marketing is no longer a luxury only afforded by big